Disney to Serve Shark Fin Soup

I recently wrote to Disney to stress the folly of serving SHARK FIN SOUP at HK Disney Land… Dear Disney, Why not serve “Mouse Burgers” with the SHARK FIN soup…

I will never go to your park as long as you serve this. NEVER!

Best Regards Sean D. Baylis

HK Disney to serve Shark Fin Soup May 25, 2005 It is time again to call on your support to voice your dissent about corporate irresponsibility in shark fin promotion - this time, it’s Disneyland Hong Kong.

On May 18, 2005, The Standard (HK) (article below) reported that Disneyland Hong Kong is trying to attract newlyweds to host their wedding banquets at the themed park by offering, amongst other dish, shark fins. At the same time, a quick check on Disney’s website reveals that they also boast various “Environmentality” projects and are involved in wildlife conservation through the “Disney Wildlife Conservation Fund”. In their own words, the Fund channels resources towards biological hotspots - areas rich in plant and animal life at risk of imminent destruction.

Disney is currently gearing up for its launch in December 2005, there is bound to be substantial publicity and media interest surrounding the themed park during the months leading up to its opening. The last thing they need is negative publicity that will leave a stain on its marketing campaign, especially if it is the consumption of a product that is clearly in contradiction to their “Environmentality” positions. This is something we can use as leverage with influence the decision makers at Disney in urging them to drop shark fins from their menus. What we need is show that the word is getting out there and for them to think it is a big enough concern to act positively to it.

Please take a few minutes to write to the people below and appeal to them to remove shark fins from their menus: * CEO, Disney World, Mr. Michael Eisner: michael.eisner@disney.com

• Group Managing Director HK Disneyland, Mr. Don Robinson: don.robinson@disney.com

• HK Disneyland Vice-President of Marketing Roy Hardy roy.hardy@disney.com

• HK Disneyland Corp. Communications, Ms Irene Chan: irene.chan@disney.com

• Public Affairs Team: hkdl.mousemail@disney.com

• Disney Corporate Communications, U.S: TWDC.CorpCommunications@disney.com